Culture Creation vs. Culture Change

Organizational Culture is the absolute when it comes to a company’s viability, sustainability, and vulnerability. Simply put, if keeping its culture in tip-top condition isn’t a company’s culture top priority… its days are numbered.

What is Organizational Culture?

Also referred to as corporate culture, Organizational Culture encompasses businesses and organizations of all kinds and sizes, without respect for specific industry, class, or nationality. Organizational Culture is the brutal reality of every organization’s life, health, agility and survivability. Whether or not an company has a defined Organizational Culture that serves their strategic plan, they have a culture. Strong, indifferent, or weak… every company has a culture.

Organizational Culture is comprised of 12 Key Assessment Points:

• What we do/make/sell
• Why we do/make/sell what we do/make/sell
• How we do/make/sell what we do/make/sell
• How we go to market
• How we participate in the market
• Who our customers are
• How we treat our customers
• How we treat our environment
• The condition of our workplace
• The condition of our workforce
• How we treat our employees

Combined, these key assessment points are the measuring stick for evaluating every Organizational Culture’s strength, agility, and sustainability. Modifications to any/each of these key points is what shapes and determines changes to the culture... whether or not the organization is aware of the changes. For an organization needing to effectively and efficiently modify their culture, they must first know how to measure each of these key assessment points; design a specific plan to bring these modifications about; and to test and implement their Organizational Culture’s modification plan.

We see an organization’s culture as the unforgiving mirror on the wall that reflects the real health, productivity, talent utilization, employee satisfaction, ethics, and compassion of its workforce in response to it’s internal and external environments. When an organization’s cultural mirror on the wall doesn’t reflect a healthy, safe, productive, efficient, ethical, and compassionate workplace, their workforce – and their workplace – is undeniably compromised.

The good news – as we see it – is that, while we humans are generally change averse, we are also extraordinarily resilient and incredibly predictable when it comes to what motivates us to improve our lives – at home and in the workplace.

We assess this Organizational Culture reflection; we design a specific and strategic Culture Creation Plan™ to build and deliver the organization to a strong, agile, and sustainable condition. 

Why is Organizational Culture Important?

Every organization – yours and ours included – has a reputation among its employees, its partners, its customers, its competitors, its environment, and its community. What’s yours? What are your employees saying about you? Your partners? Your customers? Your competitors? Your environment? Your community? Are they saying what you want them to say… what you need them to say?

These are their 12 Key Assessment Points:

• Brand awareness & public perception
• Market share (growth)
• Industry-specific reputation
• Community awareness
• Workplace attractability
• Employee relations & loyalty
• Employee retention
• Cost of employee benefits
• Customer retention
• Costs of turnover (hiring and training)
• Risk tolerance
• Liability & exposure

What is Organizational Culture Creation?

We help organizations of all sizes in all industries design, create and maintain the Organizational Culture that will make them viable today, agile tomorrow, and sustainable in the years to come. We accomplish this by coupling Leadership Excellence, Digital Transformation, and People. We’ve helped multitudes of organizations and we’d be honored to help yours.